New Netflix Feature Enables Automatic Download Of Recommended Content

KOLKATA: With content, user experience is gradually taking center stage in the over-the-top (OTT) ecosystem. As users are now exposed to huge content through a number of platforms, OTT players are looking to introduce more features to improve their experience. Streaming giant Netflix is ​​the latest to introduce a new feature that will automatically download recommended content for users to their smartphones.

The new “Downloads for you” feature is currently available on Android globally and will arrive on iOS later this year. Netflix began testing the feature in late 2020, and the platform saw high usage of the feature in the United States around this time. However, this will be more important for countries like India, where users primarily consume content on mobile devices.

Users should visit the Downloads tab in the app and enable downloads for you. Netflix lets users choose how much storage they want to use for downloads: 1GB, 2GB, or 5GB. The feature will only download titles when you’re on a Wi-Fi network, so you don’t have to. don’t unknowingly use your mobile data plan. Most of its content catalog will be available for offline use, with some limitations due to license fees.

“Today we’re launching Downloads For You, a new feature that automatically downloads recommended shows or movies to your mobile device based on your tastes. Whether you are a comedy fan stuck on a long drive or a romantic comedy lover without the internet, we do the job to ensure that there is always something new waiting to entertain and delight you, ”said Patrick Flemming, Director of Product Innovation at Netflix, in a blog post.

“Three years ago, we introduced smart downloads so you can find the next episode of your favorite show, even when you’re on the go. Now we want discovering your next new favorite series or movie to be quick and easy whether you’re online or not, ”the statement added.

Netflix has taken many steps lately towards content discovery. It announced in January that it would roll out Shuffle Play to all of its subscribers around the world during the first half of the year.


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Deana N. Guinn

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